SellYourRolex

Silver & True

16 May 2008

Project

Taking the avatar from computer games and bringing him/her back to real world is kind of a revolt towards this increasing phenomenon of simulation in our everyday life. Silver & True reversed the principle of computer games. They turn the simulation back to reality, exposing the avatar to the real pain of life. What happened with social games then? How do people relate to the live avatar? Surprisingly, people play carefully with such a live avatar. They develop an emotional engagement and responsibility for him. The mathematical logic of simulation world is replaced by social logic of real world. Code controls emotions and social behaviour.

Web: http://silver.avu.cz/sellyourrolex