Exhibition identity and catalogue design

The Studio of Fernando Gutiérrez

9 January 2008


The identity for Nowhere/Now/Here is inspired by the immediacy of the Exhibition elements and items. For the typographical spirit, The Studio of Fernando Gutiérrez has drawn inspiration from a conventional mundane ticket print out typeface called Checkout Condensed. You don’t normally see this font used so large. Throughout the Exhibition tape is used for navigation as a form of creating a guiding route or area, identifying the different concepts, and this has been echoed within the catalogue. Although the catalogue looks conventionally bound when closed, once opened the binding is revealed showing what looks like unfinished binding. Thus, the physical process of the catalogue as a product is highlighted. This is something The Studio of Fernando Gutiérrez wanted to celebrate, as we don’t normally see or are not aware of the binding process.