Javier Arruñada
6 May 2024 – 31 January 2025
Javier Arruñada, born in Gijón in 1986, is a marketing and advertising professional. His academic background includes studies in Advertising and Public Relations at the Francisco de Vitoria University in Madrid, as well as a master’s degree in Strategic Planning and another in Audiovisual Executive Production, dealing with different aspects of the creative and audiovisual industry.
With a career spanning more than 12 years, Javier Arruñada has worked in creative agencies and technology companies, where he has led communication projects, mainly in the advertising field, working to meet business needs and contribute to building relevant brands. From innovative campaigns to effective marketing strategies, creating content that connects with different audiences and generates tangible results.
He is currently developing fiction and entertainment audiovisual works, in order to build relevant narratives. In addition to conducting research on the impact of generative AIs in the creative process. Areas on which she will focus her residency.
Project in residence
EPICVRVS
EPICVRVS is an initiative with a strong social and transformative vocation, whose purpose is to help improve the strategic positioning of Asturian brands thanks to technological advances and to develop audiovisual works that build relevant narratives.
Drawing inspiration from classical values and the Renaissance era, where humanist values were promoted that emphasised the dignity and potential of people, putting them at the centre. In the digital age, these values remain fundamental, encouraging creativity and self-expression as drivers of change and progress.
The focus is on improving creative efficiency by harnessing technological change to promote the growth of local businesses and their brands. Creativity is key to thinking of new ideas, but true innovation lies in bringing those ideas to fruition, which is essential in an ever-changing environment.
In addition to a commitment to help promote the creation of fiction and entertainment audiovisual works that transmit messages with a positive impact from the Asturian audiovisual ecosystem, but with a global vocation.
