Javier de la Cruz is a product designer.

His creative and avant-garde nature made him approach the world of art. He studied high school in the modality of arts at the Universidad Laboral. There he met great artists and their causes. However, he observed a void in the discipline of art that made him rethink his future.

This is how he looked for a new path in search of the functionality that he felt was lacking in the art world. He graduated in Product Design at the Escuela Superior de Arte del Principado de Asturias. A whole new world of possibilities opened up before her eyes, a world in which she could mix those artistic concepts that dominated her life with a function, a purpose.

Later on, he took a master’s degree in Industrial Design Management where he learned about different philosophical currents that directly influenced his designs. His ability to adapt has made him embark on vastly different projects, from branding to the development of renewable energies.

Finally, his passion for the sea, nature and his obsession for making designs accessible to everyone led him to the world of research and development, specializing in the marine world.

Pelayo Bernardo

Like many of his contemporary colleagues, he grew up in a context dominated by the unstoppable expansion of computer technologies and access to a wealth of information that is revealed and shared as never before. In addition, the incipient tools in the field of computer science and the globalizing character that prevails in the digital environment, facilitates Pelayo the exploration of new concepts from alternative points of view to traditional education, within fields such as plastic creation, computer programming or musical composition, among others. It is in this context, where he acquires new knowledge in addition to his traditional technical training, to the point that he decides to bet on a profession that radically matched his interests and a different vision of the use of technology and information, industrial design.

His basic training is in Product Design, but he is also versed in Design Management and Design Engineering. His dissertation on the Interaction between Design and Innovation presented at Escuela Técnica Superior de Ingenieria del Diseño de Valencia in 2013, gives him an outstanding qualification as a researcher in design, and also collaborates in research projects for the I3G Group of the Escuela Politécnica de Ingeniería de Gijón. After this research period he joins as an associate professor of the Master in Industrial Design Management and simultaneously launches his own business project in design, PAUSA.pro, where he develops industrial design projects, but also interior design, web or management and launching of new brands.

His previous experience in industrial design is very diverse and generalist, ranging from collaboration with large multinational companies, to product design companies or pure design studios. It is worth mentioning his participation as a speaker in some of the Artistic Conferences organized by the IES Universidad Laboral de Gijón, lecturer at round tables such as those of the Industrial Design Week organized by the Railway Museum of Gijón or the industrial design congress Design & You, among other events. He has also co-organized Out Of The Box, a competition on Design Thinking at LABoral Centro de Arte y Creación Industrial in Gijón in 2014.

After several entries and exits within the world of higher education and specialist training, Pelayo continues to combine his work as a teacher with the independent development of innovative and open-minded projects.

http://pelayobernardo.com