El Ultimo Grito (EUG) comprises London-based designers Rosario Hurtado and Roberto Feo.
Founded in 1997, EUG are self-proclaimed ‘post-disciplinarians’, whose work aims to question and research the nature of human relationships with objects and culture. Working across disciplines and using a wide variety of media from installations, objects, interiors, graphics and education they have produced a wide variety of projects for a broad mix of international client, organizations and institutions such as Magis, Lavazza, Matadero Madrid, Marks & Spencer, Figueras, UNO, LABORAL, Museo Nacional de Arte Reina Sofia, British Airways, Claudio Buziol Foundation, the Sorrel Foundation, Victoria and Albert Museum, Haute Ecole d’Art et Design Geneva, Royal College of Art, or Goldsmiths University. Their work is part of the permanent collections of museums such as the MoMA (Museum of Modern Art) and the MAD (Museum of Art and Design) both in New York, Stedlijk Museum in Amsterdam, and the V&A in London.They have a great interest in progressive design education, which they consider a central part of their design practice. They have taught at the Royal college of Art, Goldsmiths University from 1999 and have been Senior Design Research Fellows at Kingston University. Currently they are Professors and coordinators of the MA in Space and Communication at HEAD (Haute Ecole d’Art et Design) in Geneva. In 2010 they founded SHOPWORK and POI as an open platform for research in design and experimental education and its publication, independent from the academic structures.