Presentation of Hibridalab Center for Open Innovation and Creative Transfer of Álava and the LABoral Impulsa 2022 projects.

LABoral Impulsa CREATIVE DAY proposes a double program that includes the presentation of Hibridalab Center for Open Innovation and Creative Transfer of Álava, by Roberto Gomez de la Iglesia and Miren Martín; and the showcase of the projects of the resident artists of LABoral IMPULSA 2022.

LABoral IMPULSA is a collaboration between Gijón IMPULSA, one of the main instruments of the Gijón City Council to support the development and growth of the municipality’s business fabric, and LABoral Centro de Arte to promote the development of creative processes expanded to the most diverse areas of production and services.

The LABoral IMPULSA residency program offers connection with LABoral’s European networks, its digital, audiovisual and sound design and creation laboratories, as well as its exhibition platforms and residency programs not only intended for young artists, scientists or engineers, but also for social and business entrepreneurs with whom to pave the way towards a future based on values ​​of greater collaboration and sustainability.

Program:

11:00 Welcome

Pablo de Soto, Director LABoral Art Center

Luis Díaz, Manager Gijón Impulsa

Santos Tejón, Councilor for Economic Promotion, Employment, Tourism and Local Commerce of Gijón

11:15 Hibrídalab, Center for Open Innovation and Creative Transfer of Álava

Roberto Gómez De la Iglesia, CEO Hibridalab

Miren Martín, Hibridalab Director

Moderator: Jorge Fernández León, Association of friends of LABoral

The Open Innovation and Creative Transfer Center of Álava, Hibridalab, is a pioneering space that is committed to promoting the diversification of the productive fabric and the generation of activities with greater added value in the Territory through hybridization between sectors and disciplines. Located in the heart of the university area of ​​Vitoria-Gasteiz, Hibridalab was born with the uniqueness that there is no innovation center in the surrounding area whose axis is the hybridization between disciplines, agents and knowledge, in the belief that only from the combination of the diversity of capabilities of the business, social and citizen fabric, the great challenges of the future can be addressed in a common way.

Roberto Gómez De la Iglesia is an expert in Creative Economy, Consultant, Manager and Cultural Mediator. Graduate in Economic Sciences and Master in Business Management, he has been director since 2009 of c2 + i, culture, creativity, innovation / Improbable Connections, Hybridize to Innovate, official partner of the New European Bauhaus. He is co-author and director of Kultursistema, methodology and platform for the mapping, analysis and interpretation of Cultural and Creative Ecosystems. He is the promoter and CEO of Hibridalab, Center for Open Innovation and Creative Transfer of Álava President of Artehazia, Association of Cultural Innovation, Arts and Society.

Miren Martín is the director of Hibridalab and deputy director of Conexiones improbables. She also carries out improbable Consulting projects in the business, social, cultural and sustainability fields, and energizes Workshops aimed, fundamentally, at business, social and sectoral organization and cooperation. She has a degree in Information Sciences, she is also a Master in Marketing and Communication Management, trained in Strategic Innovation from ESADE and a Community Manager Diploma from UNED. She is Certified in the Pentagrowth methodology. She teaches Marketing and Communication 2.0 courses to entrepreneurs and is a guest professor of Cultural Communication 2.0 in the Master of Cultural Management of the ICCMU, of the Complutense University of Madrid.

12:15 Presentation of LABoral Impulsa 2022 PROJECTS

SING A BATTALION – Ines Aparicio

Cantar un Batallón is a 2D animated short film project that brings together local, national and international artists. The archival photographs of Esperanza, the maternal grandmother of Inés G. Aparicio, and Lilián de Celis, the forgotten Asturian cupletista, begin to come to life to the rhythm of Álvaro Retana’s “Batallón de modistillas”. The project is a rare bird within the Asturian panorama where the animation industry is non-existent. The project is co-produced by Sultana Films and has received aid from the ICAA, the Ministry of Culture, the Gijón City Council and has been the winner of the 2022 New Directors Award. The short film is scheduled to have its world premiere at the 61st edition of the FICX in November of 2023.

MISSTAKE TATOO LATEX – Elisenda Calduch

MISStake Tatoo Latex Researches and develops an innovative and creative technique to create pieces of art, body art and sustainable fashion based on natural latex printing. Elisenda Calduch works in different disciplines of graphic design, printing, packaging, typography, animation, and tattoo art. Its objective is to apply its artistic and creative knowledge in a medium that is not currently widespread, thus fusing all disciplines, taking advantage of the advantages provided by the nature of this material, combined with those offered by new technologies, art, science, and needs and interests of society. R&D Research and development of cutting techniques for latex modeling and for pictorial stamping with liquids and special inks in an ecological and vegan way.

CINEMA MOUNTAIN RANGE – Ana Izarzugaza

Cordillera de Cine arises from the interest of director and filmmaker Ana Izarzugaza in combining creative work and cultural management in the audiovisual field. Through his participation in film festivals such as the MUSOC (Social Cinema and Social Rights Exhibition of Asturias) and/or the MUFF (Mieres Short Film Festival) and the organization of educational activities, he uses cinema as a pedagogical and educational tool. social transformation, and its objective is for Asturian cinema to cross the mountain range while alternative proposals are projected in the territory.

LON & BOC – Maite Prida Barquín

LON & BOC believes in design as a tool for a sustainable future. To do this, its work lies in the recovery of canvas, its reuse and subsequent production of bags, in this way it converts a discarded material such as canvas into a unique, useful product with a story to tell. The first collection has been created at LABoral Centro de Arte with the collaboration of the Atelier Casa Reliquiae and artisans from Asturias. Currently, designer Maite Prida is working on a new line of creation incorporating the creation of pieces of furniture and ephemeral structures. Her goal is to continue working on sustainability, designing and researching new products, always under the CRADEL to CRADEL concept. LON & BOC designs that tell stories.

RADART – Inés Barea, Valentina Martino and Mar Perezín

RADART is an app project for mobile phones that is based on the need to open spaces for the exhibition, promotion, experience and purchase of artistic creations to the digital world. offers a geolocated platform for the visualization of the creations of contemporary local artists, adapting to new times and offering citizens the opportunity to approach culture from a digital, innovative, modern and attractive platform. For this reason, the application aims to continue growing and incorporating other technologies to make the experience increasingly complete and attractive, such as gamification.

FOUR GÜEYOS – Mª del Mar Martín

Cuatro Güeyos is a project of prints on cloth bags and organic cotton t-shirts that uses drawing, photography and words as means of artistic expression for its designs. The product offered is environmentally friendly using inks free of chemical materials. The sale is made on demand through the website cuatrogueyos.com. With one of his designs, “Artist. Not a muse”, Cüatrogüeyos wants to give visibility to the work done by women.

RURAL PHOTOGRAPHY – Sonia Várez

Sonia Várez, Rural Photographer is a traveling children and family photography studio. Its values ​​are to return to the roots of traditional photography in the intimacy of the home, in the towns and in the nature that Asturias offers us. This studio travels to where the clients are to carry out the sessions. In addition to being a photography studio, it is an audiovisual and creative academy specialized in creativity and photography courses for both adults and children.

12:50 Open call for LABOR RESIDENCES Impulsa 2023 –go to call

María Romalde, LABoral Art Center Residency Program Manager

13:00 VERMOUTH NETWORKING

Registration at info@laboralcentrodearte.org