Paula Díaz Vega and Nicolás Rodríguez Crespo are the founders of Burru Comunicación
29 April 2026 – 31 January 2027
Paula Díaz Vega and Nicolás Rodríguez Crespo are the founders of Burru Comunicación.
Paula holds a degree in Business and Marketing from the University of Oviedo, which she supplemented with a Master’s degree in Marketing and Sales Management and a specialisation in Communication and Public Relations. She has built her career in the field of advertising and communication, working at media agencies such as Havas Media and contributing to projects for brands such as ‘Kia te inspira’.
Nicolás holds a degree in Advertising and Public Relations from the University of Valladolid, with a specialisation in photojournalism, digital journalism and training focused on social media strategy and management. He has a solid track record in the audiovisual sector, having collaborated with national media outlets and worked in social media at WPP. His profile combines visual creation, documentary storytelling and content development for brands and institutions.
In 2025, the pair founded Burru Comunicación, a project committed to a more intimate, thoughtful and authentic way of communicating, working from Asturias to forge connections between culture, brands and new creative formats.
Project in residence
Burru Comunicación
Burru Comunicación is an agency specialising in strategy, content and audiovisual production, with a particular focus on the local area, regional identity and new ways of connecting brands and businesses with people. They develop projects linked to the rural environment, culture and the arts, exploring new narratives and more accessible formats, moving away from mass communication.
Within this framework, a space has emerged for exploring and producing new forms of collaboration between brands, artists and culture. The project proposes the development of a working model based on cultural branded content, driving new narratives through the conceptualisation and production of pieces and formats that naturally integrate these three areas.
To this end, the project proposes the activation of genuine collaborations between brands and creators, working on specific projects in which the content functions as a space for shared cultural production, moving away from traditional advertising formats.
In connection with the local creative ecosystem, the project seeks to generate new professional opportunities, promote emerging talent and build bridges between culture, the local area and communication.