Founded in 1969 by the artists Frank Gillette, Paul Ryan, Michael Shamberg and Ira Schneider

Raindance was a media collective, advocating radical theories and philosophies that saw video as an alternative form of cultural communication. Influenced by the postulates of Marshall McLuhan and Buckminster Fuller, the collective authored video works and writings investigating the relationship between cybernetics, media and ecology. Between 1970 and 1974, Raindance published the influential video magazine, Radical Software, which provided a communications network for the then nascent video movement in the United States. In 1971, Shamberg published Guerrilla Television, a summary of the group’s principles and a project aimed at decentralising television by facilitating public access and cable programming. The original Raindance collective disbanded in the mid-1970s.