mmmm… is made up by Alberto Alarcón, Emilio Alarcón, Ciro Márquez, Eva Salmerón and a wide number of collaborators. In 2001 they all shared a flat and a small advertising studio. Fed up with eating out because, apart from expensive, eating out in restaurants is tiring, they came up with the idea of proposing to Nati, Emilio and Alberto’s mother, that she cook for them a number times a week and send the food around to them by taxi in exchange for a monthly wage. The first delivery took place in September 2001. Little by little the idea caught on in their circle of friends and they decided to create a webpage, http://www.telemadre.com/, to popularise the idea so that others could follow their example. As a result, the web page was posted on Internet In February 2002.