Beatriz Fernández (León,1968). She graduated in Business Sciences and combines her academic training with her career as an athlete. For several years she was a professional basketball player. After a long career focused on the commercial world, and given her marked creative and entrepreneurial profile, she began to sporadically hold some events of her own production. Initiatives such as the Railway Market, the Plaza de las Luces or the RetroSwing Gijón music and dance festival bear her signature. After the pandemic, she reinvents herself and is hired as events manager for a well-known radio station, and that is where a turning point occurs, and she feels capable of verbalizing what she has been dreaming of for years. This is how Andén Principal was born, her events agency, from where she plans and coordinates experiences and emotional events. She is a very creative, enthusiastic, empathetic woman and firmly believes that the values ​​acquired from her time as a basketball professional helped him connect with her talent in a natural, clear and authentic way. She is the promoter of a community of women who meet periodically “THEY ARE VITAMIN” from where she would like to contribute to other women living off her talent, living a freer life, based on their own decisions.