HUB75 is a project that integrates traditional painting and HUB75 LED panels into a single object, creating a hybrid territory where the materiality of painting dialogues with the digital image. Rather than alternating formats, it proposes an expanded field in which pictorial narratives are extended and transformed on the pixel matrix, feeding off each other.

The LED screen introduces its own visual logic—flashing, pixelated, bright—which contrasts with the materiality of oil and charcoal. Inspired by arcade machines, neon signs, and advertising banners, the work does not seek to illustrate painting, but rather to expand its visual code.

Each piece is materialized in specific structures: 3D-printed boxes that house the LED panels and are articulated with the canvas. Through a proprietary code in CircuitPython, animations and images derived from the pictorial work are reproduced, creating a dialogue between two languages. The project explores digital and pop customs, fragmenting the everyday and paying attention to how images—whether intimate or mass-produced—shape identity and memory.

In a saturated and accelerated visual culture, HUB75 embraces the contemporary pulse not as a threat, but as a source of references to generate friction between the intimate and the global.