‘Véndete tú’ [Sell Yourself] a project by Eugenio Ampudia of 22 proposals by Asturian entrepreneurs, is exhibited from this Thursday at LABoral

Published: Sep 22, 2011
‘Véndete tú’ [Sell Yourself] a project by Eugenio Ampudia of 22 proposals by Asturian entrepreneurs, is exhibited from this Thursday at LABoral

The installartion at LABoral. Photo: LABoral/E. Duque

The setting in motion of a tea plantation in the Asturian brañas [high mountain meadows]; the design of a system that enables the recovery of human energy given off in gyms and its subsequent re-use; a dancer’s  spontaneous dance in front of the sea while searching and analysing people´s reactions; or “de pata negra” [first-class] cider produced under the denomination of Selected Apple Cider are some of the proposals which will be shown in the video installation Véndete tú [Sell Yourself], from Thursday 22 September until 16 December in the lobby of LABshop at the Centre of Art and Industrial Creation.

Véndete tú is an action conceived by the artist Eugenio Ampudia, for the implementation of which LABoral launched a call aimed at creative and dynamic entrepreneurs willing to share their proposals, skills and ideas, and also seeking promotion and visibility. Open to people of all types, ready to present any kind of work, business or project, the selected initiatives are very varied –ranging from the development of a tea plantation in the Asturian brañas, or mountain meadows, to a lady wishing to promote her condom shop-. All of them share the common characteristics of being genuine, open and imaginative, and of originating from people of all ages and backgrounds, as explained by artist Eugenio Ampudia, who additionally emphasized that they are related more to real life than to art.

The installation show the 22 video capsules filmed during last week by Eugenio Ampudia and the audiovisual team at LABoral. In these, the people responsible for the selected projects outline what they aim to accomplish and the potential their initiative has for bringing new ideas to the society in which they live.

Véndete tú intends to highlight and introduce into the space at the LABoral Art Centre proposals and strategies devised by the citizens of Asturias which contribute to the opening up of new opportunities for the rest of the region as well as encourage an exchange of ideas and knowledge in the context of an Art Centre. It fully links up with, in this way, its condition of being a Centre of Industrial Creation, revindicating the concept store model (a shop whose objects are related to each other based on a theme) and shows LABoral’s interest in researching new ideas which originate from the community, and which, according to Eugenio Ampudia, “we are really in need of nowadays”.

The installation and the proposals it includes also looks forward to the entrepreneurs taking part and being key in their promotion. For this reason, LABoral launched a call for people interested in making their projects reality and, in particular, that the public participate in this exchange in which, as said by Ampudia, “everybody should feel implicated”.

The projects

Alessandro Bacer. C.A.S.E. Looks for domestic care services for all those people who need help in managing data communications.

Ana Serna Aguirre. Experiencias. Examines reactions to her improvisation in dance technique on the sea shore.

Belén G. Tasis (Preservi Gijón), Contigo las 24 horas. Presents her condom and sexual information shop, offering a service aimed at innovating and opening a door on sexual well-being in a safe way.

Brezo Rubín, Tú tienes poesía. Project on video and poetry open to participation that puts people in touch with a poem, inviting them to recite it and to experience it.

Carmen Vidal Mora, Los Patos Salvajes. Intends to encourage volunteering among young people and support the social integration of youngsters with special needs

Cecilia Álvarez-Hevia. Honolulu vintage. Online vintage clothes shop.

Ester Roldán. Preparada, lista…ya? Offers her services as an architect, broadening the range usually attributed to her profession, stemming from her desire to contribute towards designing cities which are more human, more functional and, also, more beautiful.

Isabel García. El comercio de Gijón. Her objective is to promote those small businesses in Gijón that not only offer what is expected of them, but also encourage other types of social, recreational and meeting-point activities, such as small concerts, local artist exhibitions, couch surfing, book exchanging…

Ismael Fernández. Osadíacultura.com. Online culture magazine, published with articles and contents from a wide range of sources, using different techniques and very diversely inspired by a personal vision.

Jorge Morueco. Plantaciones de te ecológico en Asturias. Wishes to promote an organic-production tea plantation (Camellia Sinensis) in the Asturian brañas [high mountain meadows] and hills.

José Fernández Martínez, Adolfo Monforte García y Miguel Caballero Carlón, Rememora. Memorial book recording personal experiences and exploring socially-oriented pathways, in particular, towards people suffering from Alzheimer’s disease, by collecting their memories and life stories.

Juan Álvarez Hevia Iglesias. Asturias es más. Audiovisual report promoting alpine skiing in Asturias.

Lagares Trabanco, Muñiz, Foncueva y Peñón, Sidra de Manzana Seleccionada. [Selected Apple Cider]. Trabanco Cider, Muñiz Cider, Foncueva Cider and Peñón Cider joined efforts to set in motion the first certificate of quality guarantee in this sector. Sidra de Manzana Seleccionada produces cider made from just 20 selected varieties of Asturian apples and, in order to obtain the back label, it must pass Notable in a Tasting Panel formed by the most recognised professional tasters in Asturias. Half of its production is distributed in different parts of Spain and countries in Europe, America, Asia and Oceania. It is the only cider in the world included in the Ark of Taste of the Slow Food movement, a reserve of foods selected on their condition as healthy, reasonable, clean and quality products.

Melania Fraga. Asturianes en movimientu. Project on interviews with Asturian women with the aim of pouring onto the Net content which, out of the simplicity in daily life, shows the ability of Asturian women as agents of change in their communities.

Michel Coviella. Animales autóctonos. Presentation of local livestock organic farming. (Guide, breeding and care).

Miguel González Díez y Miguel García García, Art's move. Project aimed at moving a number of works (happenings and performance) all over Spain.

Pelayo Muñiz Cabal, El camino de la memoria. Guided visits around Gijón’s neighbourhoods, placing at the disposal of its inhabitants a tool that we can all use to improve our immediate surroundings.

Raúl Estrada Fernández. Free Energy. Recycling, repairing, rebuilding new products using other old ones, in collaboration with fabLAB, aiming to create a standard dynamo to make the most of human energy given off in gyms.

Raúl Ramos. Networking emprendedor. Offers his knowledge expertise and services for entrepreneurs to put into practice "a pool of ideas and creative people".

Soledad Gutiérrez Peláez, Oliva Solar Canal y Antonia Molina Muñoz, Taller de manualidades. These residents from the Santa Bárbara neighbourhood seek to spread knowledge on their crafts.

Tino Caballero. Asociación Nacional de Gastronomía Ecológica. Intends to create a National Association of Ecological Gastronomy, which will also include the figure of the eco-chef – the environmentally-aware cook.

Víctor Velasco Recio, AsturFlashMob. His goal is to present his association and its next flashmob in Asturias. Flashmob is an organised action where a group of people suddenly assemble in a public place, perform an unusual act and then rapidly disperse.

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The publication was conceived as a continuation of the exhibition proposals

 

 

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