Unsustainable, 2007
In present day life we can say that we consume a lot. Durable materials are often used for the production of goods that are typically replaced or thrown away quickly. Contrary to this, Greetje van Helmond uses everyday basic materials to create products that appear valuable and sustainable. Because of the materials she uses, the products do not last long, but long enough to stay “new”. She creates jewellery out of sugar: sugar has the quality of growing into crystals under special circumstances. By controlling the process she allows crystals to grow around strings to form accessories. With a lot of time and effort she believes one can turn apparently banal and cheap materialsinto something beautiful.
