SellYourRolex

Taking the avatar from computer games and bringing him/her back to real world is kind of a revolt towards this increasing phenomenon of simulation in our everyday life. Silver & True reversed the principle of computer games. They turn the simulation back to reality, exposing the avatar to the real pain of life. What happened with social games then? How do people relate to the live avatar? Surprisingly, people play carefully with such a live avatar. They develop an emotional engagement and responsibility for him. The mathematical logic of simulation world is replaced by social logic of real world. Code controls emotions and social behaviour.

Web: http://silver.avu.cz/sellyourrolex

Homo Ludens Ludens
18
Apr
2008
22
Sep
2008

 

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Opening of the exhibition ‘Archaeologies of the Future ’, by Fran Meana Opening of the exhibition ‘Archaeologies of the Future ’, by Fran Meana

Archaeologies of the Future is the winning project of the Premio LABjoven_Los Bragales, called ...

LABoral will lead the creation of European Network of Contemporary  Audiovisual Creation with the support and funding of the EU LABoral will lead the creation of European Network of Contemporary Audiovisual Creation with the support and funding of the EU

Together with LABoral as leader, with LEV Festival, as strategic partner, other nine artistic ...

LABoral takes part in the international digital art Festival  ELEKTRA LABoral takes part in the international digital art Festival ELEKTRA

Lucía García, executive director, has been invited to the Festival to present LABoral and the ...

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