Pump it Up, 2007
Fascinated by how species interact to create a close bond in order to have a better quality of life, Nacho Carbonell designed objects where this bond is physically manifested. Here you share or interact and have the power to create. Probably the act of giving life to something–even if it’s artificial life–is the most satisfying act for a human being. You become like a creator. You immediately establish an emotional link. These emotions are the basis of relationships and determine human behaviour. They move us to act, to love, to hate...
Pump it Up gives you the opportunity of creating your own personal companion, your own pet, just by the weight and volume of your body. It’s a functional item that awakens your emotions.
