Nowhere/Now/Here Alejandro Mazuelas
Photo: Piru de la Puente
Nowhere/Now/Here Pablo Valbuena
Born in Madrid in 1978. Lives and works between Madrid and Toulouse (France)
Nowhere/Now/Here Gabriel Klasmer
Born in Jerusalem, 1950. Lives in London.
Nowhere/Now/Here Timekeepers, 2008
“To see the world in a grain of sand, and heaven in a wild flower, to hold infinity in the palm of your hand, and eternity in an hour” (William Blake)
Nowhere/Now/Here Witches' Kitchen, 2008
Tord Boontje for Artecnica Cortesía: Artecnica
Nowhere/Now/Here This is not a Souvenir, 2008
Alejandro Mazuelas. First Prize in the ESAPA / DesignLAB Industrial Design Contest
Nowhere/Now/Here New Order, 2007
Courtesy: Vitra Design Museum, Weil am Rhein
Nowhere/Now/Here We Live What We Eat
Susana Soares, with Thomas Kirkwood, João Passos, Dianne Ford and Luisa Wakeling, Newcastle University
Nowhere/Now/Here Carnivorous Domestic Entertaiment Robots, 2008
Auger-Loizeau and Aleksandar Zivanovic, with Julian Vincent, Centre for Biomimetic and Natural Technologies, Bath University
Nowhere/Now/Here Sports Furniture , 2008
(basado en una versión fotográfica de 2003)
Investigating new lines of enquiry in contemporary design


Investigating new lines of enquiry in contemporary design


LABoral Centro de Arte shows Nowhere/Now/Here, an exhibition curated by the creative partnership of Roberto Feo and Rosario Hurtado (El Último Grito) that challenges the perception of design by questioning our relationship with the environment. Taking the viewpoint that our environment has become part of us rather than us being part of it, as its point of departure, Nowhere/Now/Here encourages us to see design as an integral component of the world-shaping process. 

Three key themes of the exhibition take us on an inspiring journey through visions, approaches and personal reflections on how we could change the way we live. 

Cultural Resistance challenges the idea of what culture is today and the many ways it can be perceived. It provokes existing systems and proposes new alternatives in socio-economical and religious context. It offers an opportunity to discover new narratives in relation to an object as well as changes in the culture of design profession. 

Psychological Exploration takes a look at how we understand an object on a psychological level. The theme examines how we relate and react to an object emotionally and allow for it to translate us into different places and moments. 

Material Intervention investigates new tools, materials and technologies applied in design and manufacturing processes today. Moreover, the subject engages with the interference of consumerism and ecology and explores the influence of graphic and spatial intervention on our behaviour and relation to space and object. 

Nowhere/Now/Here features more than 60 works ranging from everyday products, fashion, jewellery to installations and live performances by established designers such as Tord Boontje, Jerszy Seymour, Santiago Cirugeda, Dunne & Raby, together with emerging design practitioners including Martino Gamper, Paul Cocksedge, Assa Ashuach, Troika, recent graduates and students such as Raw Edges, Dash Macdonald, Nacho Carbonell among others. A crucial aspect of Nowhere/Now/Here is the contribution of four masters: Ron Arad, Gaetano Pesce, Javier Mariscal and Daniel Weil who contextualize the work of the younger generation trough a series of interviews and some of their works. 

The designer’s ideas of a customized, more functional and eventually better world are presented in groups formulated on the notion of non-linear context. One that sees no common discipline, technique or material but creates a unity evoked by the association of ideas. 

The conceptual journey arranged by El Último Grito leads through hexagonally shaped and multi-layered spaces designed by Patricia Urquiola studio and the graphic image and vision of Fernando Gutierrez. 

Nowhere/Now/Here offers an opportunity to reflect on how design and technology can change lives, systems and the environment. An approach followed by El Último Grito since the beginning of their creative practice, one that moves away from preconceived definitions and searches for new ways of thinking about contemporary design. The curators set out with the idea for the exhibition to be a first step of something to follow. Their aim has been to ‘open a chapter rather than close one’. 

CURATORS: Roberto Feo and Rosario Hurtado (El Último Grito)

ARTISTS: 5:5 Designers, AA, Amidov, Assa Ashuach, Bruce Bell, Bryony Birkbeck, Tord Boontje, Marta Botas & Germán R. Blanco, David Bowen, Fernando Brizio, Nacho Carbonell, Daniel Charny & Gabriel Klasmer, Santiago Cirugeda, Carl Clerkin, Paul Cocksedge, Dainippon Type Organization, Óscar Díaz, Dunne & Raby, Daniel Eatock, Olivia Flore Decaris, Tiago Fonseca, Fulguro & Thomas Jomini, Architecture Workshop, Martino Gamper, Martí Guixé, Mathias Hahn, Interaction Research Studio, Onkar Kular, Tithi Kutchamuch, Dash MacDonald, Material Beliefs (Auger-Loizeau, Elio Caccavale, Tobie Kerridge, Susana Soares, Aleksandar Zivanovic, David Muth), Alejandro Mazuelas, Alon Meron, mmmm..., Eelko Moorer, Oscar Narud, NB: Studio, Ernesto Oroza, Marc Owens, Pedrita, Laura Potter, Corinne Quin, Random International, Raw Edges Design Studio, Nic Rysenbry, Jerszy Seymour, Bert Simons, Studio Glithero, Yuri Suzuki, Gregor Timlin, Noam Toran, Manel Torres, Maud Traon, Troika, Pablo Valbuena, Greetje van Helmond, Dominic Wilcox, Nick Williamson, Marei Wollersberger, Zaunka 

EXHIBITION DESIGN: Patricia Urquiola &Martino Berghinz

GRAPHIC DESIGN: Fernando Gutiérrez

SPECIAL THANKS TO: Ron Arad, Javier Mariscal, Gaetano Pesce & Daniel Weil




Vicente Álvarez Areces: President of the Principality of Asturias 
Encarnación Rodríguez Cañas: Councillor for Culture and Tourism 
Jorge Fernández León: Vice-councillor for Culture and Tourism

President: Jesús Manuel Hevia-Aza Fernández, representing Sedes 
1st Vice-president: Jorge Fernández León, representing the Principality of Asturias 
2nd Vice-presidency: Nicanor Fernández Álvarez, representing HC Energía

Encarnación Rodríguez Cañas, Juan Cueto Alas, Agustín Tomé Fernández, representing the Principality of Asturias 
Ministry of Culture 
Ayuntamiento de Gijón 
Autoridad Portuaria de Gijón 
Caja de Ahorros de Asturias 

Constructora San José 
Duro Felguera

José Pedreira Menéndez

Director: Rosina Gómez-Baeza Tinturé 
Chief Curator: Erich Berger 
General Coordinator: Lucía García Rodríguez 
Assistant Curator: Ana Botella Diez del Corral 
Responsible for General Services: Ana I. Menéndez 
Technical Manager: Gustavo Valera 
Responsible for Education Department: Mónica Bello 
Press Office: Pepa Telenti Alvargonzález 
Assistance to Exhibitions Department: Patricia Villanueva 
Assistance to General Services: Lucía Arias

Curators: Roberto Feo y Rosario Hurtado (El Último Grito) 
consulting curators: Daniel Charny, Catherine McDermott, Ilka Schaumberg 
assistant curator: Joseph Harrington 
Special thanks to: Ron Arad, Javier Mariscal, Gaetano Pesce, Daniel Weil 
acknowledgements: Elba Benítez, Ana Domínguez, Trico, Alex Cotton, Gala Fernández, Vitra, Artecnica, 
Danese, Laura Potter, Aitor de Kintana, Ramón Estrada, Asia Kornacki, Elba Feo 
Design: Patricia Urquiola & Martino Berghinz 
Graphic Design: The Studio of Fernando Gutiérrez 
Installation and dismantling: Proasur 
Transport: Transferex 
Insurance: Axa Art


Nowhere/Now/Here from Aitor de Kintana Moraza on Vimeo.

Telemadre en NOWHERE/NOW/HERE from Aitor de Kintana Moraza on Vimeo.


In the context of the exhibition NOWHERE/NOW/HERE the curators have developed a cinema program that will be permanently exhibited in the exhibition space.


By Lorenzo Fonda
Director Lorenzo Fonda’s passion for artist Blu’s work was the initial spark for this project. Working with Italian production company Mercurio, this documentary explores how culture and lifestyle influence and inspire Blus art. Crossing Mexico, Nicaragua, Guatemala, Costa Rica and Argentina with just the aid of some guides and a few contacts with friends and local artists the film becomes an examination of improvisation, inspiration, innovation, self-exploration and “all the other good things in life that end with –ion”. 
Contact : 
Web link:

Work Song

By Joe Hollick

Joe believes Sound and rhythm are undervalued in our working and making processes. Using himself as the main figure of exploration, Joe explores what happens if these lost elements are allowed to dominate and inform

Joe Hollick studied at Goldsmiths College, London. Joe currently works as a freelance graphic designer for record labels and is part of the Straw design collective ( ) Joe’s work explore the significance of sound and rhythm and its relationship to work and labour. 
Contact :


By Oliver Laric 
This film by Oliver Laric uses layers of captured stills on a video image to create a montage of movement. Working backwards the, at first, abstract form becomes the traces of the dance.

Oliver Laric is a video artist who proclaims he lives in ‘Munich, Tokyo and Paris.’

Contact :


By ljudbilden & piloten 
This animation by ljudbilden & piloten uses an innovative animation technique, a whiteboard. This creates a smooth flowing animation that is in a constant state of metamorphosis

ljudbilden is a freelance graphic, video and sound designer from Sweden.

NOWASTEEUR a Laborious Poem

By El Ultimo Grito / Zaunka

In the film by Zaunka, El Ultimo Grito’s creates two parallel narratives. In one hand, the film documents an installation, where the team are generating a public sitting environment re-using all the waste packaging materials discarded by the exhibitors at the Fair, which is fed into specially designed bags. But this process is interfered by the generation of a text, which is visible only from the overview of the camera. The text is a short poem originated from the 10 letters needed to write first line of the poem: NO WASTE RE-USE.

Werewolves object one

By Jo Harrington 
From a research project examining peoples relationship to dogs, this film is a documentary exploring a woman from Devon’s relationship with her daughters dog ‘Woof Woofington’ and a lick activated dog bowl phone.

Jo Harrington’s work explores the relationship between people and animals. He explores his concepts with product and furniture and then gives them to people to live with and uses film to document his findings. He is currently running a research project into urban animals and the understanding of the wild.
Contact :


By Tjarko Van Der Pol 
This video won Tjarko the 2006 Beeldende art prize. The infinite revolving machine visits many themes around death and its mechanics.

Born in 1983, Dutch artist Tjarko links his fear for death with his deep interest in machines through drawings and animations.

Contact :

Mine is better than yours

By Kelly Moran

‘Mine is better than yours’ is a series of competitions that comment on our throwaway / upgrade society. It explores the existing sport of consuming and how we constantly replace the things we buy in competition to keep up with owning the best. It looks at our disregard for mass products and how we feel no reluctance about replacing them with newer better versions.

Kelly Moran is a British designer. She studied at Goldsmiths College, London and currently works as a freelance designer. Her work explores the culture and psychology of mass production.

Contact :

Big Ideas (don't get any)

By James Houston 
Based on the lyric (and alternate title) "Big Ideas: Don't get any" by Radiohead, James grouped together a collection of old redundant hardware, and placed them in a situation where they're trying their best to do something that they're not exactly designed to do, and not quite getting there. The result is an eerie electronic version of the track. 

James Houston graduated from the Glasgow School of Art. He is a freelane video and graphic designer based in Glasgow, UK.

Contact :

Match Circus

By Peter James & Mika Tolvanen 
A short film examining the relationship between typology and meaning, through a series of “party tricks"

Contact : info@

Here it goes again


Choregraphed and Co-directed by Trish Sie, this music video by Ok Go for their track ‘Here it goes again’ shows them utilising a series of running machines to create a dance piece.

OK GO are Damian Kulash: Vocals, Guitar, Tim Nordwind: Bass, Dan Konopka: Drums and Andy Ross: Guitar, Keyboards. They are a band like no other, performing their videos with elaborately choreographed dance routines. Outside of their music the band has created a ‘how-to guide’ for bands hoping to unseat President Bush.

Contact :

Experience value: Risk & Exposure

By Sam Hill 
This documentary video shows Sam embarking upon a personal quest for experience attainment and contested his own (previously) circumspect attitudes. He uses the video piece to show his goal of redefining his behaviour and ultimately, his personality.

Sam Hill is a recent graduate from Goldsmiths College, London. His work concerns “experience value”, a hypothesis he has developed that indicates there is an intellectual, sensational and emotional wealth to be yielded from taking risks and by subverting preventative and protective systems via exposures.

Contact :

&made Climatised Objects

By Roma Levin / &made

These videos were made with &made, a duo of British designers. It was shown at the London Design Museum. The videos create a narrative and imagined context &made’s Climatised Objects; products and furniture that explore our fear of the effects of Global Warming.

Russian born Roma Levin is a graphic designer and video artist. Roma often works with other designers to create video narratives about their work. 
&made is an award winning studio working in product, furniture and installation design. Launched in 2006 by David Cameron and Toby Hadden.

Contact :

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