Residency: Rodrigo Martín Freire
Rodrigo Martín Freire will work in 'Behind the Scene', the winner project of the Production Grant DKV Seguros-Álvarez Margaride in its third edition
"Aquellos bosques I" series Espacios vinculantes, 2014. Rodrigo Martín Freire
Rodrigo Martín Freire will develop during his residency at LABoral Behind the Scene, the winning project of the DKV Seguros – Álvarez Margaride Production Grant, a call launched jointly by the insurance company and LABoral Centro de Arte y Creación Industrial de Gijón. The artist will work at his project during an two-month art residency at Plataforma 0. Centro de Producción de LABoral, as a previous step to its presentation to the public from June 18 to August 30 of this year.
Behind the Scene is an installation where the artist will present simulations of advertising banners that, using halogen lights, will display messages and images made with bodily letters, whose interpretation will be affected by atmospheric agents, activated by means of a free hardware called Arduino. The possibility that these messages are mixed randomly, concealed, or match each other, will show the lack of connection between the original idea of the sender with the final message understood by the receiver.
According to Martín Freire, this work “is aimed at highlighting the unscrupulousness of public powers when it comes to manipulating messages. How they conceal, contradict, change or disguise the information with the purpose of controlling the behaviour of individuals that are increasingly alienated”.
